Newsletters have been around for a long time. Even before the days of the internet innovative marketers were sending out industry newsletters for everything from Strawberry Farms to Long Hall Trucking. Newsletters served an important niche. They provided information for a market that was too small for a printed magazine and too large for marketers and advertisers to ignore. Newsletters have become much more prevalent with the invention of the Internet.
The barriers of cost and distribution have been greatly reduced by delivering the newsletter through email. In addition the Internet has provided cheaper and easier ways to fill newsletter with great content and images.  

Why send a newsletter?

Drip marketing is one of the best reasons for sending  a newsletter. Drip marketing is about sending marketing material such as postcards, mail, email or newsletters over a set period of time to a perspective client. Drip marketing is very important in a business such as real estate where a customer can wait a long time before taking their first step into the market. You can not let leads forget about you so what better way to remind them than by sending out something periodically.

Automated Newsletter Systems

You are going to want to use an automated and protected system for sending email.  Email marketing is not the same as sending a letter to your mom.  They have a word for large volumes of unsolicited on the Internet – it is called SPAM. A good email marketing system for newsletters will do several things that the email application on your computer can not do. It will allow you to send better looking email such as HTML email. It should provide templates or a templating system that allow you to brand your email in a distinctive and professional manner. These are all great features but the most important feature of a newsletter system is what it doesn’t do. These systems do not send SPAM. They have features that allow the user to opt-out of receiving the email.
If you are blindly sending clients to email addresses that you buy then you shouldn’t be. If you are sending email to people who want the information you don’t want your email to be blocked. It’s more difficult to get email through then you might have imagined. Many email clients have automated blocking features that require strict rules.
One of the best parts about these enewseltter publishing systems are the designs. You can create beautiful newsletters with only the click of a few buttons.

      

(Real Estate Marketing Newsletter Continued...)

marketing plans| marketing flyer| flyer templates | online real estate marketing | real estate marketing letters
post cards | marketing tools | web sites | newsletter | virtual tours | email

MARKETS: new york, denver, detroit, houston, las vegas, long island, seattle,
boston, dallas, chicago, atlanta, austin, los angeles

;